Silandela i-tenet yolawulo "Umgangatho uphezulu, iNkonzo iphezulu, iReputation yokuqala", kwaye siya kudala ngokunyanisekileyo kwaye sabelane ngempumelelo nabo bonke abathengi be-Best Selling Knitting Machine Sinker, Nawuphi na umdla, khumbula ukuziva ukhululekile ngokupheleleyo ukunxibelelana nathi. Sijonge phambili ekwenzeni ubudlelwane obunempumelelo kumashishini amancinci nabathengi abatsha ngaphakathi kokusingqongileyo ngelixa sikummandla wexesha elide.
Silandela umthetho wolawulo othi "Umgangatho uphezulu, iNkonzo iphezulu, iReputation iqala", kwaye siya kudala ngokunyanisekileyo kwaye sabelane ngempumelelo nabo bonke abathengi.Umatshini wokunitha oSetyhula kunye neSinker soomatshini bokunitha, Sinikezela ngenkonzo enamava, impendulo ekhawulezileyo, ukuhanjiswa kwangexesha, umgangatho obalaseleyo kunye nexabiso elifanelekileyo kubathengi bethu. Ukwaneliseka kunye nekhredithi elungileyo kuye wonke umthengi yeyona nto iphambili kuthi. Sijolisa kuzo zonke iinkcukacha zokucwangciswa kwee-odolo zabathengi bade bafumane izinto ezikhuselekileyo nezivakalayo ezinenkonzo yolungiselelo kunye neendleko zoqoqosho. Kuxhomekeke koku, iimveliso kunye nezisombululo zethu zithengiswa kakuhle kakhulu kumazwe ase-Afrika, eMbindi-mpuma kunye ne-Asia-mpuma ye-Asia. Ukubambelela kwifilosofi yoshishino 'yomthengi kuqala, qhubela phambili', sibamkela ngokunyanisekileyo abathengi abasuka ekhaya nakumazwe angaphandle ukuba basebenzisane nathi.
IIMPAWU ZOBUGCISA:
1.I-Double thickness sinker ngokuqengqeleka phezulu/phakathi icala/ icala langaphambili.
2.Ukuqina kancinci kunokomelela ngakumbi,ukunciphisa ukungqubana kunye nokwandisa imveliso.
3.Igudile kakhulu kwaye ikhazimliswe kakhulu.
4.Intle kakhulu kwaye igudile emqaleni we-sinker.
5.I-e engqukuvaneyo encinci phakathi komsonto.
6.Izinto eziqiniswe ngokupheleleyo kunye nexesha elide lokuphila.
I-Morton yinkampani yaseTshayina egxile kwiisinki kunye namalungu okwenza umatshini wokunitha ojikelezayo.Injongo yethu kukwenza iisinki ezichanekileyo nezizinzileyo.Sibonelela ngeentlobo ezininzi zeemveliso phantse kulo lonke uhlobo lomatshini wokunitha, izisombululo zemfuno ekhethekileyo ziyafumaneka.

 Sibambelela kumgaqo weshishini "womgangatho kuqala, inkonzo kuqala, isidima kuqala", kwaye siseka ngokunyanisekileyo ubudlelwane beshishini nabo bonke abathengi. Abahlobo abanomdla kwiimveliso zethu bayakhumbula ukunxibelelana nathi. Samkela abahlobo abavela kwihlabathi liphela ukuseka ubudlelwane beshishini.
Sithengisa oomatshini bokunitha besetyhula kunye nezixhobo ezahlukeneyo, sibonelela abathengi bethu ngenkonzo enamava, impendulo ngexesha elifanelekileyo, ukuhanjiswa kwangexesha, umgangatho obalaseleyo kunye nexabiso elifanelekileyo. Ulwaneliseko lomthengi ngamnye kunye nekhredithi elungileyo yeyona nto iphambili kuthi. Sigxininisa kuzo zonke iinkcukacha zokucwangciswa kwe-odolo kubathengi bethu de bafumane izinto ezikhuselekileyo nezikhuselekileyo kunye nenkonzo yolungiselelo oluhle kunye neendleko zezoqoqosho. Ngokusekwe koku, iimveliso kunye nezisombululo zethu zithengisa kakuhle kumazwe ase-Afrika, kuMbindi Mpuma nakuMzantsi-mpuma Asia. Ukubambelela kwintanda-bulumko yeshishini elithi "umthengi kuqala, qhubela phambili", samkela ngokunyanisekileyo abathengi basekhaya nakwamanye amazwe ukuba basebenzisane nathi.