Ben Chu

Phantse wonke umntu ufuna ukusebenza ngokuthe ngqo nomzi-mveliso, ukusuka kwinkampani enkulu yamazwe ngamazwe ukuya kumthengisi omncinci, ngesizathu esiqhelekileyo: ukunciphisa umntu ophakathi. Yaba licebo eliqhelekileyo kunye nengxoxo yokuba i-B2C ibhengeze inzuzo yayo ngaphezu kwabakhuphisana nabo abaziwayo ukususela ekuqaleni kwayo. Ukuba ngumntu ophakathi kubonakala kuyinto yokugqibela ofuna ukuyivuma kubudlelwane beshishini. Kodwa cinga ngale nto: Ngaba ungathanda ukungayisebenzisi i-Apple kwaye uthenge "i-iPhone" efanayo kwiFoxconn (ukuba kunokwenzeka)? Mhlawumbi akunjalo. Ngoba? Ngaba i-Apple ayingomntu ophakathi nje? Yintoni eyahlukileyo?

Ngokwenkcazo yethiyori ethi “M2C” (uMvelisi ukuya kumthengi), yonke into phakathi komthengi nomzi-mveliso ithathwa njenge-middleman kwaye ububi bucinga nje ngamathuba okukuthengisa ngexabiso eliphezulu. Ngoko ke i-Apple ibonakala ihambelana kakuhle nale nkcazo kuba ayivelisi i-iPhone ngokuqinisekileyo. Kodwa ngokucacileyo i-Apple AYISIYO-middleman nje. Bayila kwaye bayithengisa imveliso, batyala imali kwitekhnoloji njalo njalo. Ixabiso libandakanya zonke ezi zinto (kwaye kusenokwenzeka) zibe phezulu kunexabiso lemveliso yesiqhelo + umsebenzi + iindleko eziphezulu. I-Apple yongeza ixabiso elikhethekileyo kwi-iPhone oyifumeneyo, elingaphezulu kakhulu kunesinyithi kunye ne-elektroniki.Ibhodi yeesekethe ze-c. Ukongeza ixabiso yeyona nto ibalulekileyo yokuthethelela "umlamli".

Ukuba siya kwithiyori yokuthengisa ye-4P yakudala, kucacile ukuba i-P yesithathu, "Isikhundla" okanye i-sales channeling yinxalenye yexabiso. Kukho iindleko kunye nexabiso lokwazisa abathengi malunga nokuba ikhona kunye nexabiso lemveliso. Yiloo nto eyenziwa ngabathengisi. Kwishishini lethu eliqhelekileyo lokurhweba, baqeshwa ukuba bavale isivumelwano ngokufaka imveliso kwiimfuno zakho. Ngaba umthengisi wefektri ungumlamli? Hayi, mhlawumbi akukho mntu unokucinga ngaloo nto. Nangona kunjalo, njengoko umthengisi efumana ikhomishini yakhe kwisivumelwano esithathwe kwinzuzo yamacala omabini esivumelwano, kutheni ungamthathi “njengongeyomfuneko”? Ungawuxabisa umsebenzi onzima womthengisi, ulwazi lwakhe ngesihloko kunye nobungcali bakhe bokusombulula ingxaki kuwe, kwaye uyayamkela ngokugqibeleleyo ukuba okukhona ekukhonza ngcono, kokukhona inkampani yakhe kufuneka imvuze ngomsebenzi wakhe ogqwesileyo.

Ibali liyaqhubeka. Ngoku umthengisi uqhuba kakuhle kangangokuba wagqiba ekubeni aqale ishishini lakhe aze asebenze njengomrhwebi ozimeleyo. Yonke into isafana kumthengi, kodwa ngoku uba ngummeli wokwenene. Akasenayo ikhomishini evela kumphathi wakhe. Endaweni yoko, uzuze kumahluko wamaxabiso phakathi kwefektri nomthengi. Ngaba wena, njengomthengi, uza kuqala ukuziva ungakhululekanga, nokuba unikezela ngexabiso elifanayo kwimveliso efanayo kwaye mhlawumbi nenkonzo engcono nangakumbi? Ndiwushiya lo mbuzo kumfundi wam.

Ewe, abalamli bathabatha iindlela ezininzi, kwaye ayizizo zonke eziyingozi. Back kwityala lam langaphambiliKwinqaku elidlulileyo, indoda endala yaseJapan yenze igalelo kwimpumelelo yale projekthi. Yayiyiqonda nzulu imfuneko yomthengi wokugqibela. Yanika iingcebiso zayo, yanika ingqalelo kuzo zonke iinkcukacha ezincinci, yaza yakhuthaza ubudlelwane bamacala omabini. Singaphila ngaphandle kwakhe, ewe. Nangona kunjalo, ukuba naye phakathi kusisindisa amandla amaninzi kunye nomngcipheko. Oku kuyasebenza nakumthengi wokugqibela, owayenamava amancinci okusebenza nomthengisi waseTshayina. Wabonakalisa ixabiso lakhe kuthi waza wafumana intlonipho yethu, kwaye ewe nenzuzo.

Yintoni ethethwayo kweli bali? U-Middleman ulungile? Hayi, anditsho loo nto. Kunoko, endaweni yokubuza ukuba umthengisi wakho ungumlamli okanye akunjalo, ndiyabuza ixabiso lakhe. Oko akwenzayo, indlela avuzwa ngayo, isakhono sakhe kunye negalelo lakhe, njalo njalo. Njengomntu osebenza kwi-intanethi, ndingahlala nomntu osebenza kwi-intanethi, kodwa qiniseka ukuba usebenza nzima ukuze afumane indawo yakhe. Ukugcina umntu osebenza kwi-intanethi olungileyo lukhetho olukrelekrele kunokuba nabasebenzi abangakwaziyo ukusebenzela kwi-intanethi.